Guest House Brand Identity System
> ♥ Biffi 2 Eng
I designed the brand guide for Biffi 2, a new Guest House in Rome, creating the logotype using the Futura font because it best reflects the era when the buildings in Garbatella were constructed — the years of Futurism and Minimalism.
Since the architecture of the Roman Barocchetto style dates back to the 1930s, the double “f” ligatures reminded me of the shapes of the building itself. The heart symbol references the Albergo Rosso, one of Rome’s suburban hotels protected under the Capitoline heritage preservation laws, having served as a post-war maternity hospital. The guest house, established in 2024, has already won several awards.
Basically I super love the double ff Futura ligatures, them also suggest me the idea of lodges and the shapes on the interior design of the structure.
