Labforweb – Nerd Academy in Rome. Rebranding stills + some ads.
> brand_guide_labforweb
Project: Rebranding of a Leading Coding School in Rome
For this project, I was commissioned to lead the complete rebranding of one of the most renowned coding schools in Rome and across Italy. The goal was to create a fresh, contemporary identity that would appeal to a younger, tech-savvy audience while conveying professionalism and creativity.
Concept
At the heart of the new brand is a custom-designed robot icon—a metaphor for the world of coding and artificial intelligence. I initially designed it in a stylized, abstract form and later developed a more illustrated, expressive version to enhance its storytelling potential and versatility across different media.
Typography
To further emphasize the tech DNA of the school, I chose OCR-style fonts that subtly recall machine language and computer vision, grounding the brand in its digital roots while remaining accessible and readable.
Brand Guide
The brand guide includes:
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The full logo and icon set
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Color variations
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Responsive logo versions for different screen sizes and uses
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Typography guidelines
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Use cases and applications
This rebranding project merges creativity with clarity, giving the school a distinct and memorable identity that resonates with both students and professionals in the tech world.
