Identity and Beer Label Art for MC 77 Award Winning Brewery
Basically four years ago two guys came into my office looking for a graphic designer to develop their idea: open their own brewery. So we moved up, and now after four years MC-77 is a top award winning beer in Italy.
The first graphics were minial with a long distance visual impact, in order to recognize them between the other beer. Then we start doing some illustrated and more detailed graphic. A very interesting and fun task.
Here the results.
First Minimal labels:
Here the real minimal beer. The bottle have a strong and precise visual impact at eye – bar distance. First mission complete 🙂
Mild the Gap label, minimal version:
Finisched the first minimal labels, we start doing some illustrations for a new labels serie. Here some of them:
Hops man sketch:
Hapanero Sketch (based on mexican boxe posters):
Hapanero final beer label art:
Velvet Suite final label:
a very fun thing. I don’t know who is this guy, but I have a fun, since the client sent to me a picture of a boy with this tattoo :-))
Ape Regina final label:
Breaking Hops sketch:
Breaking Hops final beer label art:
Here the real beer:
Fleur Sofronia Sketch (a beautiful girl in a shabby kitchen):
Fleur Sofronia final beer label art:
A special graphic set: a mega poster with several MC Characters:
Mild the Gap firts sketches:
Mild the Gap final beer label art:
San Lorenzo black lines and final label, (San Lorenzo is a characteristic university area in Rome, where I work).
Bastogne Sketch with Zanardi, a very famous character by Andrea Pazienza, italian artist (for me the best artist in the world, rip). In the last sketch there is a Citroen Squalo, the car of a characters of Bastogne, an Enrico Brizzi romance.
Bastogne final label art:
Birra acida final beer label art:
And we have not finished yet 🙂
Conero, inspired by the Nascita di Venere of Botticelli, 1482.
Saaz, inspired by a typical Sicilian drink, made by lemons and salt: